• Direct Mail Tips to Market Locally

    Direct-mail marketing is a marketing effort that delivers promotional printed pieces to the target audience using mail. Some of the marketing materials used in direct mail include catalogs, brochures, newsletters, postcards and sales letters.

    Make a list

    Before embarking on any marketing campaign, it is important to understand your audience and identify suitable ways of targeting that audience. This will help you in saving money as well as increase your return on investment. Getting a list can be a tedious exercise, but purchasing a business mailing list from a credible company will help a great deal.

    Add value

    Since the main aim of direct marketing is to make prospects make purchases, the strategy will not serve the intended purpose if the promotion does not have added value. Messages that include sales, rebates and bonuses will give the audience a reason to purchase, making it possible to provide value to your customers in a cost-effective way.

    Look great on paper

    The appearance of your marketing materials will play a great role in making your promotion successful. Make sure that all the materials used have great designs and layouts, are printed using quality printers and contain the relevant message.

    Tailor content to the consumer

    After knowing your customers, learn how to communicate with them effectively. Personalized marketing content would be a great way of ensuring higher numbers of purchases which translate to more sales and increased profits.

    Choose the right medium

    Choosing the right medium to spread your message is as important as the message itself. As such, it is important to establish which marketing medium will best help you to achieve your objectives.

    After using direct mail, it is important to follow up with your prospects. Actions such as making a phone call will go a long way in increasing sales within a short period.

  • digital marketing direct mail printing new orleans

    Content Marketing for Digital and Direct Mail

    Spreading awareness of your brand is not only possible with direct mail campaigns, but also effective digital marketing plans. Implementing both digital and direct mail content marketing into your business plan is a way to reach a wider audience while ultimately generating more interest in the products or services you have to offer.

    Encouraging Direct Mail Customers to Join You Online

    Sending direct mail to customers is a way to reach those who are not always browsing online or know how to find you with a quick search. One way to boost effectiveness in offline and direct mail campaigns is to share social media accounts and your website’s official URL with potential customers. Additionally, invite readers of direct mail campaigns to join your online email list or newsletter subscription to increase reach with both digital and offline consumers.

    Including a Proper Call to Action in Each Campaign (Online and Off)

    Implementing an effective CTA, or call to action is imperative with both online and offline content marketing campaigns. Catching the eye of readers while offering discounts, promoting sales, and highlighting specials that are relevant to your consumers is a way to appeal to a larger number of individuals.

    Assessing Results of Both Digital and Direct Mailing Campaigns

    One way to know which content marketing campaigns work best is to track the results of online and offline promotions separately. Using various online tools and altering promotional codes or tracking keys is a way to better determine which campaign is more effective based on demographics and response rates.

    Knowing how to successfully appeal to the demographic you are targeting with any form of marketing campaign is key to a truly effective marketing plan. Whether you want to appeal to local customers or you are interested in expanding your reach online, content marketing is essential in most industries today.

  • Three Key Tips for Increasing Customer Demand

    Regardless of the industry, having a product or service that is in demand is crucial for business growth.  These three key tips can help you increase your customer demand.

    Tip #1: Find Out Which Media Outlets are Most Effective and Utilize Them

    There are so many ways to reach customers these days. Between social media, websites, apps, emails, direct mail, and so many other options, you have a lot of opportunities to get the message out to customers and potential customers.  The key is choosing the right outlets to utilize.  Understanding your customer base plays a crucial role in reaching them.

    Tip #2: Offer Incentives to Your Customers

    It is a well-known fact that people love freebies and discounts.  An incentive grabs their attention and pulls them in.  Whether you offer a rewards club, coupons, or other free promotion, incentives are a tried and true method that really works.  Once you’ve caught their attention, a stellar product will keep them coming back for more.

    Tip #3: Outsource Your Marketing Efforts

    Let’s face it, marketing is an ongoing project.  If your product or service isn’t continuously out there, potential customers may look somewhere else. Unless your business is the marketing industry, it may be helpful to outsource to experts in the field.  Marketing trends and outlets are fluid and ever-changing.  To keep you focused on building a great product or service, consider outsourcing marketing efforts to increase customer demand in 2017.

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    Your Direct Marketing Cheat Sheet

    It’s never too late to revamp your current marketing efforts or to finally start focusing on improving your marketing campaigns. The new year is the perfect time to set a new goal for your business to evaluate your direct marketing and make some effective changes. If you’re stuck on where to begin, take a look at the cheat sheet below for your 2017 direct marketing efforts to gauge where your business stands.

    Create Email Blasts Early

    At the beginning of the year, sit down and think about the email blasts that you want to send out to your customers throughout the year. Plan them around special events, sales, and holidays. Start working on getting each email planned out and created early. You’ll feel awesome during the year when your email blasts are already created and scheduled to increase customer retention and boost sales.

    Plan Direct Mail Efforts

    Look at your calendar and pinpoint the vital times of the year to send out direct mail. For customer acquisition material, aim for seasonal turning points in the year and holidays. If you’re planning on sending customer retention direct mail, think about what campaigns will be most profitable for your business and set your budget early for the entire year.

    Social Media Marketing

    Social Media is becoming one of the most important forms of marketing for many businesses. How are your social media profiles currently performing? If your accounts need some serious help, consider hiring a social media manager to revamp your pages and boost engagement.

    Text Message Marketing

    Text message marketing is increasing in effectiveness and is becoming one of the top ways to reach your customers directly. Start looking into text message marketing services for reminders, sales, and special offers for loyal customers.

    Marketing is a vital part of your business’s success – now is the perfect time to reevaluate your efforts and make 2017 the most profitable year yet.

  • How to get more referrals for your small business

    Generating more referrals, better referrals, is all about word-of-mouth efforts. You want to get information out about your company so that people will hear the right things at the right time during their buying journey. So how do you do that? By enhancing and making all word-of-mouth efforts more targeted and brand-focused. Consider the following tips:

    • Offer Gift Incentives.  If you’ve ever read Freakonomics  or listened to the podcast under the same name, then you’ll already have an idea about the power of financial incentives. Harness that power and offer customers incentives — a gift hard or special package — for every new customer they refer to you. This both gives them motivation while also showcasing your own appreciation of customers.
    • Build Business Partnerships.  The more, the merrier right? Look around you at businesses that are within the same industry but perhaps a different niche. Consider their industry reputations and get customer testimonials. Then, offer to work with a business that as a good and trustworthy reputation to create a co-referral program. Such a partnership will benefit both of you as you refer more new and unique customers to them and they do the same for you.
    • Be Visible.  While it might be the most obvious, it is also obvious that a lot of companies struggle with this form of getting referrals. Add a company card to customer receipts or after a business meeting so they both now exactly how to contact you, and they can pass on that contact information to another potential customer. If you have a brick-and-mortar location, register with Google Maps so that information about your store will pop-up on I-need and Where-is searches.

    Most importantly, focus on not trying to convince people that your company can simply do any given job, but rather that your company is worth seeking out for a given job, product, or service.

  • Your Marketing Checklist for 2017

    Everyone who runs their own business knows the importance of marketing. This is the only way to educate the public about the impressive products and services that the company features. With this in mind, there are some important marketing tips that everyone should keep in mind as the calendar rolls over to 2017.

    Business Cards

    While some people think that business cards might be antiquated and outdated, this couldn’t be further from the truth. The fact remains that business cards are an easy, familiar, and portable marketing device that even includes the contact information for the business as a reminder of the services a company provides. This doesn’t mean the business card can’t be spiced up. Use these business cards as a promotion for prospective customers and as a marketing tool to spread the word about the business. Then, watch the phone calls and emails roll in!

    Take Advantage of Social Media

    Social media has completely changed the marketing game. It is not secret that almost everyone has a social media account of some sort, including Facebook, Twitter, and Instagram. This gives businesses a direct line of communication to the pocket of their customers. Take advantage of this platform to learn about customers and target products and services to their needs. Best of all, this marketing strategy costs little to no money at all!

    Do Not Neglect Promotional Campaigns

    Do not be afraid to have customers sign up their friends in exchange for some promotional offer for both parties. This is one of the most efficient marketing campaigns out there because everyone enjoys free stuff. Offer up a discount for a current customer and their friend if they get their friend to purchase something. This doesn’t cost much to the company and helps to spread the customer base. Give it a shot!

  • tradeshow printing banner stand

    How to stand out at your next tradeshow or conference

    Tradeshows and conferences are an excellent opportunity for your business to promote your products and services to a new audience of potential customers. The number of industry-specific shows and conferences, filled often times with your direct competitors means you have to know the best strategies for making yourself distinguishable from the others, in order to gain an edge.

    Here are some simple strategies to employ that can help your company stand out and shine at your next tradeshow or conference. These tips, if properly executed, should provide you with an increase in foot traffic and access to the type of prospect with whom you want to do business.

    Create a Theme/Product Specific Display

    Your display says everything about your company, its products and services, and the message you wish to communicate to a tradeshow or conference audience. There are many portable tradeshow and conference display kits on the market that can be made customizable for your event. Invest money in purchasing a portable display that allows you promote the appropriate message for your event. Spend the extra dollars on displays that include a multimedia element (i.e. front mounted LCD projector) in order to display product videos, commercials, and other visual content that attracts attention.

    Be an Active not Passive Participant

    Often times when attending a tradeshow or conference, you will see people standing behind a display booth with an expression that suggests that they are merely passing the time until the end of the show. The purpose of any conference or show is to make new contacts and increase the visibility of your company’s offerings in order to increase sales. This means your participation should be active, not passive. Actively engaging conference participants as they walk near your display booth, offering samples, giveaways, and other merchandise improves your odds of finding that prospect who can impact the bottom line of your business with a large order.

    PS – Check out our banner stands here!

  • Is Advertising In Newspapers Still Worth The Cost?

    It used to be that if you wanted to make sure people were reading about your business, it was necessary to advertise in newspapers. Now, it’s important to ask the question: is it worth it? Newspapers are still selling advertising space, but it’s expensive. Is it worth the expense?

    There are plenty of ways for you to advertise that are more effective than newspapers. Target audience has a lot to do with how you choose where you will advertise. For most people, the newspaper is not a place where they get a substantial amount of information any more. There are many people who no longer subscribe to the newspaper in their community simply because everything that they need is online.

    With so many places to advertise, why advertise in the newspapers where it’s not as cost effective?

    The reason that some people are still advertising in the newspapers is because they don’t know where else to advertise. If you don’t want to advertise online, direct mail is still an option for you. You simply create a campaign with a postcard, brochure, or catalog, get a hold of a mailing list, and advertise inside of everyone’s mailboxes.

    Direct mail can be more affordable than advertising inside of a newspaper. You aren’t limited by space and you are able to get your advertising message into more hands simply because you are putting your message into a mailbox where everyone goes at least a few times a week.

    Especially when you are in a new area, advertising to a large audience is important. When you are looking for a place to advertise that gives you mass appeal, it’s not as cost effective to advertise in newspapers as it once was. Try direct mail and you will see an increase in your business as a result.

  • The Importance of Testing with Email Marketing

    When it comes to email marketing something as little as a typo, wrong URL, or non-responsive frame could be devastating to your ROI. In order to avoid wasting time, effort and money most email marketers have a pre-send checklist they go through before launching their email into the World Wide Web. Unfortunately, not everyone understands just how important it is to test marketing emails and email marketing campaigns.

    •       Are You Thoroughly Testing Your Email?

    When it comes to testing marketing emails it’s important to check for typos, verify all links work and test it on various devices and email providers. Sending a test email to your outlook and Android phone won’t really tell you if the email is going to look the way it’s supposed to when it gets to your clients. Gmail has a habit of cutting off emails and Outlook sometimes reformats emails entirely. This is why the best way to thoroughly test your email is to view it on a variety of providers and devices.

    •       Failing to Test Guarantees a Failed Campaign

    If you’re not testing all of your emails thoroughly, your marketing campaign is set to fail. For example, if you had 100,000 subscribers that you sent out an email campaign to so that you could reach your sales goals for this quarter. If that email is not mobile compatible you just lost a third or more of those possible sales because the people who got the email can’t even read it. If you sent the emails with a landing page link and the link it was broken you not only lost those sales, you may lose the interest of those particular clients entirely. If you didn’t bother to check your email on different providers, such as Outlook, you may end up with gaps and a client who thinks you don’t care enough to put effort into your emails. All of that can truly hurt your ROI and sales numbers.

    Some email marketing companies allow you to click one button which shows you how your email will look throughout the different providers and devices. You can also create various testing email accounts and test it manually one by one, although this may take a while. Regardless of how tedious it may be, do not send out any emails without checking them first!

  • How To Use Postcards to Market a Business

    With the ever improving technology that defines the 21st century, many people have questioned whether postcards can still be used to market a business. The answer is a resounding “yes,” but there are some critical rules to follow.

    1. Disguise the advertisement within the postcard

    First of all, the postcard should not look like an ad. Most advertisements are easy to pick out. Potential customers will quickly discard this item. Try to use fonts that look like handwriting. Print with uneven lines. Make the postcard look like a letter. People are more likely to read the postcard.

    1. Leave a little mystery

    Do not reveal all of the information on the postcard. If the customer knows everything up front, there is no reason to check out the rest of the business. Entice the customer with an attractive offer that will convince them to invest the time to check out the product. Make sure there is an easy web address to guide them to as well.

    1. Print the ad on the back of the postcard

    For people who have worked in the marketing industry, this is an ad trick. Mailmen have to look at the back of the mail to see the address. This is how they know where the mail goes. Therefore, the mail is placed in mailboxes face down. Print the ad on the back so customers do not have to flip over the postcard to see the ad.

    Ultimately, these are some easy tricks to effectively market with postcards. Give it a try and see the results!