• Direct Mail is Essential to your Branding

    Branding is among the most important aspects of all types of businesses. In the modern era, there are numerous ways marketers can brand their products and display the name of their organization. Directing mail is a form of digital marketing that some of the successful businesses use. This marketing strategy entails the sending of emails to your customers to inform them about the existence of the firm, the products, and my other things. Customers need to familiarize themselves with the image of the organization to maximize profitability. Below are the merits of direct mail to the branding of your firm.

    Creation of a Large Customer Base

    You can send thousands of advertising emails per day. Therefore, the information about your company will reach many people. This process will help in winning new customers for your firm which will play a significant role in increasing profitability.

    Targeting a Specific Audience

    By using the direct mail marketing strategy, you can successfully send the advertisements to a particular group of people. Moreover, you can send adverts with personalized offers to the clients. This strategy is efficient because the customer feels valued by the organization which enhances their loyalty. Unlike other marketing methods, you can send high-quality and confidential materials using emails.

    Attracts the Customers’ Attention

    Thousands of businesses in the world advertise their products every day. The public ignores some of their adverts because they are too many to read and handle. However, if you send a direct advertisement mail to the customer, it will grab his or her attraction. The marketing method allows them to get the intended message efficiently.

    Therefore, direct mail is an effective technique to your branding because it will also enable you to measure the results by tracking the response of the clients through the emails. Unlike some other forms of advertising, it allows the staff members of the firm to have an excellent conversation with the clients which can play a huge role in creating a perfect business rapport.

  • Getting the Most Power for Your Direct Marketing Efforts

    Direct marketing can refer to both print and digital communication, and it is important to know which format, or what combination of the two, best suits your needs. Reaching clients directly can be a perfect way to expand your market share and to gain brand loyalty for existing customers. Follow these helpful hints to get the most return on your efforts:

    – Create a mailer that is visually appealing and cements the company’s brand identity with the intended recipient. Impart all information in easy to read, and concise, statements. Have a call to action and guide the recipient to the desired outcome of the campaign.

    – Include a call to action and have a well-thought out plan of what you want to achieve with the direct marketing campaign. Are you looking to reach out to a new market and build your mailing list? Are you targeting past clients that you haven’t heard from in a while? Know what the aim of the campaign is before you start and what your expected results are. This way, you can tailor the flyer (both in print and digitally) to reach these goals, and present a campaign with maximum impact.

    – Manage and track the results! Do not forget this step of any successful marketing campaign. Be sure to track the conversion rates, and how the campaign met the pre-defined goals. Look for ways to improve your outreach that can be translated into action steps for future campaigns.

    Direct mailing is a great way to reach a large group of potential clients, and to stay in touch with your current customers. Make sure you have a clear plan from the outset, track your results, and continuously improve your campaigns to optimize your direct marketing efforts!

  • Increasing Your Website Traffic with These 5 Tips

    You’ve taken the time to set up a great website, but now the question is how do you get potential customers to visit?  It doesn’t have to be as difficult as it might seem. Here are five tips to help you get more traffic to your website.

    1. Incorporate long-tail keywords into your site – It is always easier to rank longer keywords, so add them into your keyword mix. Also, consider adding a forum to your website. By doing so, you will engage your customers, and the forum will add additional long-tail keywords that will be picked up by Google.
    2. Spend more time on your titles – Most of the time, a reader will scan the title and decide in a few seconds whether or not to click a link. Make sure your titles create interest or excitement in what you have to say or offer.
    3. Build your email list – Customers on your email list are more likely to visit your site and buy from you—as you have already established a sense of trust with them. One way to start building your list is by having an opt-in option on your website as well as any social media outlets you may be using.
    4. Optimize your website – The best traffic to your website is organic search traffic as they are targeted buyers. To receive more organic traffic, be sure to optimize all of your websites. This includes H1 and H2 tags, content quality, titles, and even the speed at which your website loads.
    5. Update content on a regular basis – Your customers will want to see new information and content regularly. If you have a blog on your website, consider updating it at least three times a week. By providing new and interesting information, you give people a reason to come back.

    Increasing your website traffic does not need to be difficult or overwhelming. When you follow these five simple tips, you should see an uptake in your overall traffic in no time

  • The Importance of Open Communications with your Marketing Service Provider


    Maintaining open communications with your marketing service provider is of the utmost importance when establishing an effective marketing strategy. When it comes to marketing, every strategy is different becomes every company has different goals and expectations. Therefore, a company needs to establish an effective relationship with their marketing service provider.

    Types of Communication Must Haves:

    It’s important to have open communication on all topic related to marketing. These topics can include marketing strategies, online marketing campaigns, and marketing tools. Also it’s important to give feedback on what is done right by the marking service provider and what needs improvement. Without guidance, nothing will change and no issues will be fixed. No company should every shy away from feedback. Marketing service providers are being paid, therefore they should be doing their job correctly. The only way that allows the providers to do their job effectively, is for the company to provide guidance.

    Results of Inadequate Communication:

    If communication with a company’s marketing service provider is not optimal, money can slip between finger tips. For example, if a company is paying $1,500 a month for search engine optimization service and there is no open communication as to what keywords are good for the target market, then there most likely will be problems. When a marketing service provider does not receive enough information from a company they will either reach out to the company for further details or take matters into their own hands. This is why open communication is so important.

    The takeaway is to always maintain proper communication with your marketing service provider. The company should discuss needs, wants, and things they don’t want. Improvements and feedback should be provided on a regular basis.


  • Your Business’s Blog and the Fine Art of Posting Frequency

    There’s a thin and very high wire the business blogger must traverse. At one end awaits the mighty search engine whose attention you must capture as often as possible. At the other end, your busy readers are pacing. They want to read your content, glean an epiphany or two and still have time to get to the post office before it closes. One slip of the keyboard can send you tumbling endlessly into a blogosphere devoid of both. How does the business blogger find the happy balance between blog consistency and post overload?

    The accepted norm for business blog posts hovers between one and three posts per week — enough to pique the interests of the major search engines without alienating your readership. There are two main points to keep in mind:

    Don’t Bury Your Subscribers

    No one wants to wake up to a mailbox full of company posts. Even if you have top writers creating content that’s lively and packed full of juicy business pointers — if you inundate your readers with 50 posts over a two-week period, there’s a high probability that you can kiss the majority of your subscribers goodbye.

    You’ll gain the attention of major search engines with every post, but remember to balance this against the loss of 200 loyal readers.

    Stick to a Schedule

    Darren Rowse at Problogger has done significant research on the effectiveness of business blogging. He recommends bloggers, “Find your blogging rhythm and stick to it.” Often bloggers start out all fiery and inspired, pounding out two posts a day, only to lapse into silence a month down the road after they’ve exhausted their vocabulary and keyboarding skills.

    Nothing disappoints your readership more than your disappearance from the planet after weeks of posting engaging content. Don’t let this happen to you.

  • Does Social Media Really Generate Sales Leads?

    There has been a lot of discussion lately about social media and whether or not it can truly be helpful in generating sales leads.  The answer is both yes and no.  If used correctly, it can and will generate sales leads and referrals.  If it is not used properly then you will not see many positive results at all.

    Here are a few tips on how to use social media properly in order to generate leads.

    •    Establish your brand.  Social media profiles shouldn’t read like your resume.  Use your profile to establish exactly what you or your company can do for businesses and people.
    •    Connect.  Salespeople should always make the effort to connect with their prospects as well as their current customers.  Ask them for referrals.  Create a network that is built on success stories through referrals.  Just as a business will establish credibility with their testimonials and websites, so should you.
    •    When you spot a prospect, use the network that you have built to make the connection.  Ask people who know the prospect to make the introductions for you.
    •    Use those introductions wisely.  Don’t just make the connection and stop.  Let the prospect know the reason you want to connect.
    •    Research your prospects before you have a phone or in person meeting.  You should find out their interest, if they are members of any groups and what types of conversations they have been party to.
    •    Help them.  Refer them to other of your connections.  When you take your networking group online and then refer leads to them, they will begin to reciprocate and send you leads as well.

    When you follow these tips you will begin to notice that yes, you can generate new sales leads by using social media.

  • Direct Mail Tips to Market Locally

    Direct-mail marketing is a marketing effort that delivers promotional printed pieces to the target audience using mail. Some of the marketing materials used in direct mail include catalogs, brochures, newsletters, postcards and sales letters.

    Make a list

    Before embarking on any marketing campaign, it is important to understand your audience and identify suitable ways of targeting that audience. This will help you in saving money as well as increase your return on investment. Getting a list can be a tedious exercise, but purchasing a business mailing list from a credible company will help a great deal.

    Add value

    Since the main aim of direct marketing is to make prospects make purchases, the strategy will not serve the intended purpose if the promotion does not have added value. Messages that include sales, rebates and bonuses will give the audience a reason to purchase, making it possible to provide value to your customers in a cost-effective way.

    Look great on paper

    The appearance of your marketing materials will play a great role in making your promotion successful. Make sure that all the materials used have great designs and layouts, are printed using quality printers and contain the relevant message.

    Tailor content to the consumer

    After knowing your customers, learn how to communicate with them effectively. Personalized marketing content would be a great way of ensuring higher numbers of purchases which translate to more sales and increased profits.

    Choose the right medium

    Choosing the right medium to spread your message is as important as the message itself. As such, it is important to establish which marketing medium will best help you to achieve your objectives.

    After using direct mail, it is important to follow up with your prospects. Actions such as making a phone call will go a long way in increasing sales within a short period.

  • digital marketing direct mail printing new orleans

    Content Marketing for Digital and Direct Mail

    Spreading awareness of your brand is not only possible with direct mail campaigns, but also effective digital marketing plans. Implementing both digital and direct mail content marketing into your business plan is a way to reach a wider audience while ultimately generating more interest in the products or services you have to offer.

    Encouraging Direct Mail Customers to Join You Online

    Sending direct mail to customers is a way to reach those who are not always browsing online or know how to find you with a quick search. One way to boost effectiveness in offline and direct mail campaigns is to share social media accounts and your website’s official URL with potential customers. Additionally, invite readers of direct mail campaigns to join your online email list or newsletter subscription to increase reach with both digital and offline consumers.

    Including a Proper Call to Action in Each Campaign (Online and Off)

    Implementing an effective CTA, or call to action is imperative with both online and offline content marketing campaigns. Catching the eye of readers while offering discounts, promoting sales, and highlighting specials that are relevant to your consumers is a way to appeal to a larger number of individuals.

    Assessing Results of Both Digital and Direct Mailing Campaigns

    One way to know which content marketing campaigns work best is to track the results of online and offline promotions separately. Using various online tools and altering promotional codes or tracking keys is a way to better determine which campaign is more effective based on demographics and response rates.

    Knowing how to successfully appeal to the demographic you are targeting with any form of marketing campaign is key to a truly effective marketing plan. Whether you want to appeal to local customers or you are interested in expanding your reach online, content marketing is essential in most industries today.

  • Three Key Tips for Increasing Customer Demand

    Regardless of the industry, having a product or service that is in demand is crucial for business growth.  These three key tips can help you increase your customer demand.

    Tip #1: Find Out Which Media Outlets are Most Effective and Utilize Them

    There are so many ways to reach customers these days. Between social media, websites, apps, emails, direct mail, and so many other options, you have a lot of opportunities to get the message out to customers and potential customers.  The key is choosing the right outlets to utilize.  Understanding your customer base plays a crucial role in reaching them.

    Tip #2: Offer Incentives to Your Customers

    It is a well-known fact that people love freebies and discounts.  An incentive grabs their attention and pulls them in.  Whether you offer a rewards club, coupons, or other free promotion, incentives are a tried and true method that really works.  Once you’ve caught their attention, a stellar product will keep them coming back for more.

    Tip #3: Outsource Your Marketing Efforts

    Let’s face it, marketing is an ongoing project.  If your product or service isn’t continuously out there, potential customers may look somewhere else. Unless your business is the marketing industry, it may be helpful to outsource to experts in the field.  Marketing trends and outlets are fluid and ever-changing.  To keep you focused on building a great product or service, consider outsourcing marketing efforts to increase customer demand in 2017.

  • direct marketing print new orleans

    Your Direct Marketing Cheat Sheet

    It’s never too late to revamp your current marketing efforts or to finally start focusing on improving your marketing campaigns. The new year is the perfect time to set a new goal for your business to evaluate your direct marketing and make some effective changes. If you’re stuck on where to begin, take a look at the cheat sheet below for your 2017 direct marketing efforts to gauge where your business stands.

    Create Email Blasts Early

    At the beginning of the year, sit down and think about the email blasts that you want to send out to your customers throughout the year. Plan them around special events, sales, and holidays. Start working on getting each email planned out and created early. You’ll feel awesome during the year when your email blasts are already created and scheduled to increase customer retention and boost sales.

    Plan Direct Mail Efforts

    Look at your calendar and pinpoint the vital times of the year to send out direct mail. For customer acquisition material, aim for seasonal turning points in the year and holidays. If you’re planning on sending customer retention direct mail, think about what campaigns will be most profitable for your business and set your budget early for the entire year.

    Social Media Marketing

    Social Media is becoming one of the most important forms of marketing for many businesses. How are your social media profiles currently performing? If your accounts need some serious help, consider hiring a social media manager to revamp your pages and boost engagement.

    Text Message Marketing

    Text message marketing is increasing in effectiveness and is becoming one of the top ways to reach your customers directly. Start looking into text message marketing services for reminders, sales, and special offers for loyal customers.

    Marketing is a vital part of your business’s success – now is the perfect time to reevaluate your efforts and make 2017 the most profitable year yet.